M_M Minimalism of Maximalists
The key concept that guides the trends for the next Autumn Winter 2021-22 almost seems like a paradox. It is the discovery of the Minimalism of Maximalists.
Maximalism is a strong style, consisting of mixed patterns, excessive but well-designed collections and saturated colours.
Minimalism, it strong counterpart, encourages minimalization, promoting the indispensable and strictly necessary.
For minimalists, less is more. Which leads to white walls and white furniture to create a calm and beautiful atmosphere by returning to the basics. For Maximalists, more is more. Which means adding as many colours and patterns as possible and creating beauty through the great variety and quantity of motifs and decorations.
The upcoming trends will have to find a way to bring out a neutral genre, characterised by essentiality, within a hyper-decorative taste.
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CONCEPT E COLORS
The brief introduces concepts and colors, which turn into moodboards made with materials developed by Arsutoria Trend Partners.
Themes: Mini - Balanced - Maxi
The right balance between Minimalism and Maximalism can be found by applying various nuances that mark and represent different interpretations. The MINI theme explores those hidden little details capable of reinventing minimalism.
The BALANCED theme focuses on creating beauty in a natural way, a beauty that will last a lifetime. It looks for balance between structure and finish. The MAXI theme teaches us how even excesses can be sober and well-thought-out, where the assemblage of ornaments is intelligent and intellectual.
The autumn and winter colour palette is very varied. It touches dramatic tones while also immersing itself in natural conceptual tones. It is not short on colours that explore the various dark faces of black to then return to nature, in this case, more primitive, with references to stone and metal.
CATWALKS AND ANALYSIS
The analysis of the fashion shows that anticipate the collections for the Autumn Winter 2020/21 allow us to identify some interesting strands to consider when thinking about future winter collections. Urban sub-cultures mix with the couture spirit, while graphic games (stripes, polka dots, camouflage) push themselves to characterize the looks. Do not leave behind a marked return to traditional classics.
The analysis of the men’s fashion shows for the Fall Winter 2020/21 season allow us to identify some important topics to be taken into consideration also for the evolution of future trends. From the images of the men’s catwalks, the desire to recover the past to break its patterns emerges, to imagine strong looks thanks to a reinterpretation of military taste, to play with colors, focusing so much on nuances. Clearly very warm materials such as wool, felts and velvets will be preferred. Sports and westerns will surprise.
Two very characteristic decorative elements manage to obtain the “wow” effect for the next autumn/winter 20-21 and their influence will certainly be felt in the following seasons: fringes and chains are in the foreground.
Wools and felts are interpreted in a warm and soft key, while the quilted makes its way along with super-tight boots and a decidedly retro taste.
SHAPES AND VOLUMES
shoes and bags volumes
Very minimized volumes for some of the female bag models, almost miniatures to imitate the “older/bigger” sisters, who instead allow themselves “inside-out” effects or focus on very clean and very geometric lines. Men’s leather goods, on the other hand, play with an elegance capable of reinventing themselves through details out of the ordinary or thanks to a sporty spirit.
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