Fede & co srl is the owner of the no-gender brand Generated, based on the theory of the continuous regeneration of the world.
The name is linked to the origins of the name of its founder “Gaia”, which refers to the Greek goddess of creation and the personification of the Earth.
In the mythology “Gaia or Gea” was the primordial goddess who generated all things and the personification of the Earth: hence the word “Generated”.
Generated wants to represent the continuous development of the world, through a spiral that generates and regenerates, creating no-gender sneakers and t-shirts for the new generations.
Generated wants to spread the idea that every individual is free to show his being also through what he wears, without limitations imposed by stereotypes and prejudices.
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