Trends Guide • EdizioniAF

AUTUMN / WINTER 2020/21

SPRING/SUMMER 2021

AUTUMN / WINTER
2021/22

ARSUTORIA TREND RESEARCH

Arsutoria Trend Research is focused on understanding new global trends and applying them in the shoes and bags industry.

The core of the research are the exclusive materials our team develop together with our partners.

Arsutoria Research team start to work on a season almost two years in advance.

Through the exploration, investigation and analysis of global trends on fashion, retail, people habits and lifestyle, markets, materials and technology innovation, Arsutoria Research Team is able to provide a unique vision to share with its partners.

Arsutoria Trends Partners are the best Italian suppliers of materials (leathers, synthetics, textiles) and components (soles, heels, accessories), who develop new products and ideas according to Arsutoria brief.

The result is an exclusive collection of materials and components that is presented each season in Arsutoria Trends Guide and that is brougth at Arsutoria Trend Seminars.

ARSUTORIA TRENDS GUIDE

The Arsutoria Trends Guide is specifically developed for designers and merchandisers who have to create collections in the field of shoes & bags.

The typical workflow of a company has to deal not only with creativity and trends but also with marketing, merchandising and technical development.

Thanks to the connection between Edizioni AF and Arsutoria School we are in the conditions to offer a unique tool.

Each season Arsutoria Research Team individuates the major trends on worldwide lifestyle, deeply analyzed, and offering unique insights and ideas.

A passionate group of experts on trend research, materials development, shoes and bags design and merchandising that work together with the best Italian suppliers of leather, textiles, soles, heels and accessories.

The result is a unique research, divided into different themes, which are analyzed into several aspects.

ARSUTORIA TRENDS GUIDE

CONTENT DESCRIPTION

inspiration

the power of curiosity

CONCEPTS & COLORS

This first section presents and introduces the inspirational and creative trend theme.
The atmosphere is described through keywords and inspirational images.
This section specifies also the colors palette (with Pantone® codes) and the proportions in which they shall be used.

HASHTAGS

This section is intended to highlight the most interesting facts to be considered during the creation of a collection, as retail habits, events, music, opinion leaders, etc.

analysis

look past to look forward

HIGHLIGHTS

From the most important catwalks, the most relevant details and outstanding issues of the season.

FROM THE PAST

A new section dedicated to a detailed examination of the most important catwalks going through to our Arsutoria Archive to arrive to the up-to-now fashion.

research

materials that matter

MOODBOARDS

The main part of the Trends Guide is designed to inspire you with pictures of shoes, bags and original materials.

Each material is carefully selected to match the trends explained in the Trend Guide.

VOLUMES

A useful recap of the most important volumes of shoes and bags seen in the previous sections. Shoes volumes analysis is enriched with a unique report of lasts references developed thanks to our partners.

ARSUTORIA R&D

The newest and most exclusive section: new materials exclusively developed by our partners in collaboration with Arsutoria material experts.

ARSUTORIA TREND SEMINARS

Arsutoria Trends Seminars are targeted to footwear and leathergoods industry professionals:

design
sourcing
product development
merchandisers

Participation is free of charge but reserved to customers of Edizioni AF or its partners.

Seminars are hold twice a year in Italy in Milan, Riviera del Brenta, Tuscany, Marche and San Mauro Pascoli, and in UK, in London and Kettering.