The historic Primigi children’s footwear brand was founded in 1976, establishing itself in the market with its first-step footwear.
It immediately became synonymous with technological know-how, carefully selected materials and Italian style.
The success was immediate: Primigi shoes were appreciated for the quality of the materials, the advanced construction technology, the carefully studied and calibrated shapes to help little feet to grow in health, according to innovative criteria for the sector.
In a few years Primigi became the leader of the Italian market, maintaining and progressively strengthening this position.
At the same time, the brand started to spread in the main foreign markets.